Institute for Generative Leadership
Total overhaul of existing website, upgraded with calendar and new program layout to support enrollment. Content marketing campaigns and blog posts on site were optimized and drove prospect to further engagement, with calls to action for enrollment.
The institute had several programs that were confusing and an out of date brand. Created full brand package for the institute and programs that was strong and easily recognizable for higher awareness and to support enrollment.
Created customized emails, banners and curated newsletters that were regularly sent out to engage prospects and build email list and generate enrollments.
Moved the institute to Infusionsoft to support lead nurturing, CRM student contact management, ecommerce and marketing automation. Later migrated to Ontraport.
Shot and edited testimonial videos of students after weekend seminars to show the transformation they experienced at workshops, to support enrollment via email and web video. Shot videos of the institute founder to explain the programs via web videos.
Undertook key-wording, meta tagging, linking posts and pages internally and externally to organically support the optimization of the website.