Why We Love to Hate Consultants

An interview with Dan McGinn, HBR senior editor. Download this podcast A written transcript will be available by August 20.

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Find out how to rock at content marketing from the new eBook created by TopRank Online and CMI. The book offers tips from 36 expert content marketers who will be speaking at Content Marketing World 2013. You’ll get helpful industry insights, and more

An end of books

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Marketing World of the Star Wars – Truth or Myth?

I need your help, Luke. She needs your help. I’m getting too old for this sort of thing. Obi-Wan is here. The Force is with him. I have traced the Rebel spies to her. Now she is my only link to finding their secret base.

No! Alderaan is peaceful. We have no weapons. You can’t possibly… Alderaan? I’m not going to Alderaan. I’ve got to go home. It’s late, I’m in for it as it is. I suggest you try it again, Luke. This time, let go your conscious self and act on instinct.

  • I need your help, Luke. She needs your help. I’m getting too old for this sort of thing.
  • Hokey religions and ancient weapons are no match for a good blaster at your side, kid.
  • I care. So, what do you think of her, Han?

Still, she’s got a lot of spirit. I don’t know, what do you think? Red Five standing by. She must have hidden the plans in the escape pod. Send a detachment down to retrieve them, and see to it personally, Commander. There’ll be no one to stop us this time!

Hey, Luke! May the Force be with you. I don’t know what you’re talking about. I am a member of the Imperial Senate on a diplomatic mission to Alderaan– You are a part of the Rebel Alliance and a traitor! Take her away! I have traced the Rebel spies to her. Now she is my only link to finding their secret base. Escape is not his plan. I must face him, alone.

  1. I suggest you try it again, Luke. This time, let go your conscious self and act on instinct.
  2. Obi-Wan is here. The Force is with him.
  3. The more you tighten your grip, Tarkin, the more star systems will slip through your fingers.
  4. No! Alderaan is peaceful. We have no weapons. You can’t possibly…

I suggest you try it again, Luke. This time, let go your conscious self and act on instinct. Remember, a Jedi can feel the Force flowing through him. Obi-Wan is here. The Force is with him. Escape is not his plan. I must face him, alone. Look, I ain’t in this for your revolution, and I’m not in it for you, Princess. I expect to be well paid. I’m in it for the money. Leave that to me. Send a distress signal, and inform the Senate that all on board were killed.

9 Leadership Traits To Look For In New Hires

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