Are you using Facebook ads? Want tips to step up your game? Facebook ads can be highly profitable, and there are countless ways to make them more effective. In this article, you’ll find seven ways to create an effective Facebook ad campaign. #1: Mine Audience Insights for Target Data Use Audience Insights to find new potential […]
How would you rate your content marketing? Do you produce enough content? Frequently enough? Are you hitting your goals? You’re not alone if you suspect the whole content marketing thing could be going more smoothly.
Healthcare marketers are responsible for attracting new customers, building trust and converting prospects into new customers. While following content marketing and SEO best practices can put you a step ahead of the rest, there is another opportunity that you may not have considered. As far back as 2010, Pew Research found that approximately 80% of […]
The post Check Your Pulse: 4 Video Marketing Tips for Healthcare Companies appeared first on Online Marketing Blog – TopRank®.
No matter which marketing automation tool you’ve invested in — Pardot, Marketo, Eloqua, HubSpot — figuring out how to structure and launch your first campaign can seem a little daunting. But a lead nurture campaign is one way that your new tool can really help your sales team keep prospects warm and turn them into opportunities, so understanding how best to make this work for your organization will set you on the road to getting the most out of your marketing automation platform.
Blogging is hard. Blogging as a business is even harder. Almost all blogs become victims of abandonment. How can your business blog be one of the few to not only survive but thrive? Here’s how to address a blog’s five basic needs. Continue reading →
The post The 5-Point Survival Guide to Blogging as a Business appeared first on Content Marketing Institute.