First impressions are a one-shot deal. For email marketers, they only come once in an inbox. Here’s how not to blow that all-important initial email contact with fresh subs.
Read More:http://www.entrepreneur.com/article/245380?ctp=BizDev&src=Syndication&msc=Feedly
Time-strapped, budget-conscious B2B and B2C marketers can’t afford to make unwise choices with SEO and content marketing. These SEO tools and tips can help you make good decisions and use your marketing dollars well. Continue reading →
The post 68 SEO Content Tools, Trends, and Tips for B2B and B2C Brands appeared first on Content Marketing Institute.
Before web developers add the newest bells and whistles to their designs, a team of researchers suggests they zoom in … Continued
The post Are websites that slide, zoom, and flip too fancy? appeared first on Futurity.
Read More:http://www.futurity.org/?p=906112
Remember MySpace? No? You are not the only one: apparently nobody else does (even though it did sell for a token price to a greater fool).
What about Friendster? Also no? Hardly surprising either.
Of course, both of these social networks are dead and buried, with Facebook gleefully dancing on their grave, a Facebook, or rather FB, which went public on May 18, 2012. A curious date we should note, because as we showed on that very day, the underwriters decided to go public just as Google Trends showed interest in Facebook was at its very peak.
So, where are we now? It depends who you ask. On one hand, according to the company, and the way it counts eyeballs, pardon Monthly Active Users, things have never been better, with some 1.441 billion MAUs, of which 210 million in just the US and Canada, or more than the entire employed population in those two nations.
What about earnings? Well, there too it depends which accountant you ask: one who believes that GAAP earnings matter, and that share-based compensation (whose proceeds are all too real and allow employees to buy any number of GDP-boosting products and services) is actually an item that should be counted toward one’s bottom line. Or that they shouldn’t.
Because in the latest quarter, non-GAAP Net Income was more than double GAAP.
But the reason one can’t help but wonder just how much of FB’s "users" are merely robotic autoclicks and/or originate at various clickfarms somewhere in Asia, is that taking the Google Trends chart posted above, and refreshing it as of today, reveals something troubling.
That something is whether, despite the company’s loud protests to the contrary, that Facebook’s peak has come and gone, and what remains is the MySpace/Friendster inevitable supernova as Facebook’s easily distracted users go on to cooler, newer venues.
Luckily, there is an easy way to find out: if the company folds and admits the growth cycle is finished, and begins to repurchase its own shares courtesy of one of the few largely pristine balance sheets remaining, then it may be time to log off for good.
Read More:http://www.zerohedge.com
TOKYO, April 8, 2015—Canon Inc. announced today the development of XF-AVC, a new proprietary video format for the efficient recording of high-image-quality 4K, 2K and HD video footage. Mainly targeting professional-use 4K video camcorders, XF-AVC will deliver enhanced workflows across various stages of the production process, from shooting to editing. In recent years, the widespread […]
Read More:http://www.canonrumors.com/?p=19658
Do you use LinkedIn or SlideShare for your business? Did you know you can improve you search engine optimization (SEO) with these channels? With a few simple techniques, you can optimize your LinkedIn and SlideShare assets to achieve higher search rankings organically. In this article you’ll discover four ways to optimize LinkedIn and SlideShare for […]
This post How to Improve Your SEO With LinkedIn and SlideShare first appeared on Social Media Examiner.
Social Media Examiner – Your Guide to the Social Media Jungle
Meerkat and Periscope are the latest in socially connected apps that let users broadcast live video from their smartphones. But will they last?
Read More:http://knowledge.wharton.upenn.edu/?post_type=article&p=96800
Over three billion videos are watched on Facebook each day – and for good reason. Video is eye-catching, engaging and, when used properly, is a great way to bring life to a product or brand. Combine this with the wealth of targeting options available on Facebook, and advertisers have the perfect opportunity to reach the […]
Read More:http://blog.kissmetrics.com/?p=27303
Business and IT have always worked together. But, the rise of the customer brings an urgent need for close collaboration between the CMO and CIO.
Read More:https://www.custedge.com/?p=8060