Why You Need Content Strategy Before Editorial Planning

This four-step process, which puts strategy before tactics, helps you generate focused content ideas quickly. You’ll get better results for your business – and for your audience. Continue reading

The post Why You Need Content Strategy Before Editorial Planning appeared first on Content Marketing Institute.

Read More:http://feedproxy.google.com/~r/cmi-content-marketing/~3/WmpIEVMu_QU/

YouTube “How To” Video Searches Up 70%, With Over 100 Million Hours Watched In 2015

Read More:http://feeds.searchengineland.com/~r/searchengineland/~3/ulXpGRpaVCA/youtube-how-to-searches-up-70-yoy-with-over-100m-hours-of-how-to-videos-watched-in-2015-220773

Stores Suffer From a Shift of Behavior in Buyers – The New York Times

Read More:http://www.nytimes.com/2015/08/14/business/economy/stores-suffer-from-a-shift-of-behavior-in-buyers.html?_r=0

How to Avoid Marketing Automation Disaster: 6 Essential Pre-Planning Steps

As sales cycles increase and buyers become more informed, marketing automation is on the tip of the tongue of almost every marketer you talk to today. In fact, research has found that 79% of top-performing companies have been using marketing automation for more than 2 years. Over the past five years, I’ve consulted with clients […]

The post How to Avoid Marketing Automation Disaster: 6 Essential Pre-Planning Steps appeared first on Online Marketing Blog – TopRank®.

Read More:http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/CMvtGn7VmBI/

Facebook Introduces New Tools to Help Video Advertisers Maximize Ad Performance

Video marketing is of major focus for Facebook at present, with the amount of video content on the platform accelerating at a rapid pace, putting it on path for a clash with YouTube. But in order to take down YouTube, Facebook needs to better monetize and incentivize video content creators to post directly to their network, which they’re working to do through various measures – the latest of which have now been announced.  
Read More:http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/1Fgt60ZHQ0k/facebook-introduces-new-tools-help-video-advertisers

After Brexit, a changed future

Harvard analysts talk about the effects of the United Kingdom’s referendum to leave the European Union on both Britain and the continent.
Read More:http://webadmin.news.harvard.edu/gazette/?p=185110

Stores Suffer From a Shift of Behavior in Buyers – The New York Times

Read More:http://www.nytimes.com/2015/08/14/business/economy/stores-suffer-from-a-shift-of-behavior-in-buyers.html?_r=0

Facebook Introduces New Tools to Help Video Advertisers Maximize Ad Performance

Video marketing is of major focus for Facebook at present, with the amount of video content on the platform accelerating at a rapid pace, putting it on path for a clash with YouTube. But in order to take down YouTube, Facebook needs to better monetize and incentivize video content creators to post directly to their network, which they’re working to do through various measures – the latest of which have now been announced.  
Read More:http://www.socialmediatoday.com/social-business/adhutchinson/2015-07-22/facebook-introduces-new-tools-help-video-advertisers

4 Creative Email Marketing Campaigns That Inspire Action

Email is a private experience. Unlike social media where comments are public email provides a safety zone for both B2B and B2C customers. What does that mean? You can receive an email, and take no action. Alternatively, a personalized email may be the tipping point that determines that you will make a purchase. According to […]

The post 4 Creative Email Marketing Campaigns That Inspire Action appeared first on Online Marketing Blog – TopRank®.

Read More:http://www.toprankblog.com/?p=18941