San Francisco Film School

We increased traffic by 100% and leads by 150% in one year, using a systemic multi pronged team approach to traffic and lead generation.

The Film School had a non responsive website that needed updating, we created a new one and then worked monthly over a period of years to improve, shape, optimize and increase the effectiveness of the programs, content, traffic and lead generation of the website, while we coordinated content marketing programs to drive more traffic to the site.

Broadcast regular customized curated content marketing emails and social posts that were used to engage prospective students and create awareness, traffic and lead acquisition.

Using Ontraport we created a set of CRM tags to support the admissions process, so that when new leads came in they were added to drip email sequences and supported via email and CRM to the admission department, so that the Admissions Officer could easily enroll prospective students.

Undertook key-wording, meta tagging, linking posts and pages internally and externally are some of things we regularly did for the school to organically support the optimization of the school to Google page 1 in their region.

Undertook advertising campaigns in which we generated a record amount of leads for the admissions department by creating Google Adwords display, retargeting and video ads and Facebook Ads that drove student prospects to custom landing pages with special offers and email sequences.

Produced numerous testimonial videos for the school to highlight the different types of students at the school, military and international. By sharing their unique experiences we created user engagement by showing what it is like to go to the film school and the path to getting there.