The 7 Emails That Comprise Your First Lead Nurture Campaign

No matter which marketing automation tool you’ve invested in — Pardot, Marketo, Eloqua, HubSpot — figuring out how to structure and launch your first campaign can seem a little daunting. But a lead nurture campaign is one way that your new tool can really help your sales team keep prospects warm and turn them into opportunities, so understanding how best to make this work for your organization will set you on the road to getting the most out of your marketing automation platform.
Read More:http://www.socialmediatoday.com/marketing/2015-05-05/7-emails-comprise-your-first-lead-nurture-campaign